More than anything we need to debunk the myth that doing positive from a social, environmental or ethical point-of-view is negative from an economic point-of-view. This is a false juxtaposition that serves only to act as a cheap excuse to do nothing.
What is really costly is to do nothing on the issues that challenge us today. Throughout capitalist history, the rewards have gone out to those who have sought to change things and drive innovation, the losers have been those who have favored the status quo.
Doing something about the environment (for example) is not a cost, it is an opportunity. The real cost comes from ignoring the problem.
Climate change could tilt the world's economy into the worst global recession in recent history, a report will warn next week.