Designing For Behavior In Massive Multiplayer Games - Forbes.com

I guess between this and my earlier post today on Linden dollars, I'm seeing a lot of real-life MBA lessons are being found in the virtual world.

We've obviously discussed a lot about how to organize teams and how to keep teams motivated in real business, but it seem this is a similar problem being faced in the gaming community. How to keep people motivated (either on their own or part of a team) is a key way of keeping them engaged with your game.

Interesting parallel in real life. What is also interesting is that the more of a social community is created in a game, the less likely a player will leave for another offering. But as soon a players start leaving, that opens the floodgates and people begin to leave the game en masse.


Designing For Behavior In Massive Multiplayer Games - Forbes.com