Tuesday, November 22, 2005

Cisco Systems and ZTE Corporation to Collaborate in Asia-Pac

There is a popular misconception that Cisco has somehow been "run out" of China by the likes of Huawei. Total rubbish. China is a tough market, no doubt about it, and there is not one single straight-forward way to succeed there. That is why it takes several routes to market in order to really make your mark there, especially for a foreign company.

The cooperative agreement with ZTE highlights that Cisco knows it needs to take several routes to get to the right destination in China. ZTE has the local knowledge, Cisco has the gear... great combo.

Cisco is also making good use of its cash in China. $250M have been invested in start-ups there as Cisco attempts to create, and learn from, a whole constellation of new innovative Chinese companies.

News @ Cisco: Cisco Systems and ZTE Corporation to Collaborate in Asia-Pac

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