Wednesday, March 02, 2005

Obituary for a colleague

I’d like to officially pronounce the death of the news release right here, right now. It is not with a heavy heart, nor a great deal of regret that I make this pronouncement. After all the document was clunky, fake and often so late in arriving that the time you were able to get it out the door, it was too late, the news had already happened.

We may never completely get rid of the news release. It will still have its place as a sort of official piece of corporate communications. But in terms of being a useful media relations tool, its days are over.

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