Friday, March 11, 2005

The many faces of APAC

What I like about Asia is that each country is so different. The Europe and even to a (much much) lesser extent Latin America, there is some cohesions across the region. But each Asian country is as different from each other as you can get. China and India may be neighbors, but there is not a lot that they share in common. And Australia… well they an entirely different kettle of dingos altogether.

It is these differences that make the region interesting. But it also poses a challenge for communications. You have to be able to speak the local language (literally and figuratively).

I’ll forgive you if you think Europe is a single entity from a communications point-of-view (although I’ll think you’re not too clever.) But any thought that sending out a news release in Singapore and/or Hong Kong and you’ve got APAC covered will get you smacked with a frozen herring!

No comments: