Monday, February 20, 2006

Valley smarts to stop pollution

I've yabbered-on yabbered-on about how the sense of innovation in Silicon Valley can play a key role in reducing the threat that humanity faces from global warming. It doesn't need to be a big idea, but it needs to be a good one that can inspire people to pollute a little less, and even to come up with their own novel "green" idea.

Here's an idea that I love and I think highlights how a simple business model can do something about complex issues as global warming.

The idea is TerraPass and basically it is a voluntary fee you pay on your car to offset your car's greenhouse emissions. The money collected then goes into funding various greenhouse reducing initiatives

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