Live@WWAC: Interactive blogging economy

Bloggers represent the type of Internet Cisco is looking to build through its “interaction economy” vision. The vision posits that companies can no longer afford to just transact with their customers because that form of communication is distant and does not build the right type of intimacy. Rather, companies must strive to use their networks to engage in a give-and-take interaction with their customers in order to build better customer service. What’s an example of this, says Chambers? Bloggers of course! Give-and-take media is what is driving throngs of online users to blogs.