Friday, March 06, 2009

Different ideas of value

So CalTrain has introduced the new 8-ride ticket to replace the old 10-ride tickets. Here is a direct quote I got from some of their marketing material:

"Like the 10-ride, the 8-ride will have a 60-day expiration and have the same pricing structure so you receive the same ride value"

I guess we all have different ideas of "value", but it seems to be a very odd definition indeed when you try to say that getting 8-rides for the same price as 10-rides is "the same ride value."

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